POST DOCUMENTARY ART
RESEARCH POINT
Learn more about crowd funding by reading the following articles:
‘The 7 Essentials of Crowd-Funding Your Next Photography Project’ (Light Stalking March 2012):
http://www.lightstalking.com/crowd-fund-photography/‘Crowd Funding’ (WeAreOCA September 2011): www.weareoca.com/photography/crowd-funding/ (Open College of the Arts, 2014:1085)
Crowd Funding
I’ve heard the term crowd funding many times, but never really taken the time to understand how it works. It seems it’s a method of raising finance for a personal project- that much I did understand. Having read the OCA post on the subject I can see that it’s a great possibility for creating impact with photographic projects.
The Kickstarter project launched in 2009 as a web platform for funding personal creative projects is described as the original crowd-funding concept. The concept is that funds are raised by offering creative rewards to individual backers who pledge varying amounts. The OCA post cites the example of Pete Brook’s Prison photography projects for which he has raided $8000 from 142 supporting people. This was done by a pitch that touched the collective conscience and offering items such as limited editions, signed books and so on. Other crowd funding platforms mentioned are the UK WeFund, and Empash; these platforms deal with donations and take commission. There are arguments that projects may be trivial and self-indulgent, but then how would they reach their target funds? There is also the suggestion that once funded projects could be released pro-bono creating a surplus of free documentary work. The point is also made in the OCA post that work can be professional even if it isn’t commercial. The author concludes that crowd funding creates “digital democratised photography”. I make no apology for the fact that here I have summarised the article, which I have done to clarify my understanding of what feels like a “dark art” to me.
In my further browsing on crowd funding, I was interested to also come across Crowd books, a platform for crowd funding books.
I found some tips online for successful funding photographic projects by crowd funding, curtesy of lightstalking:
- Build enthusiasm before launching your project.
- Create a personal and story-telling video.
- Set a realistic but achievable funding goal.
- Keep your project specific with clearly defined goals.
- Target specific groups and individuals – build your networks.
- Offer rewards that don’t require a lot of overhead.
- Create updates and keep people engaged.
These all seem good ideas also to use when setting up an exhibition or for marketing for any project.
I’m not sure crowd funding will be something that I’ll ever use, but at least I understand the process a little better now and will keep it at the back of my mind.
References:
Jose (2011) Crowd Funding. At: https://www.oca.ac.uk/weareoca/photography/crowd-funding/?cn-reloaded=1 (Accessed 06/04/2021).
Kickstarter (2021) At: https://www.kickstarter.com/ (Accessed 06/04/2021).
Open College of the Arts (2014) Photography 2: Documentary-Fact and Fiction (Course Manual). Barnsley: Open College of the Arts.
The 7 Essentials of Crowd-Funding Your Next Photography Project (and How We Funded Ours) (2012) At: https://www.lightstalking.com/crowd-fund-photography/ (Accessed 06/04/2021).
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